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Crisis Management - How External Advice Can Help Companies in Crisis

Feature on business-wissen.de, July 2025

Gerd Löhmer | Artikel aus Braunschweiger Zeitung

Find out how external advice can provide decisive support in crisis situations, and why bringing it in at the right time can determine whether a company survives.

The Problem: Waiting Too Long and Lacking Capacity

For many management teams, the overlap of crises and pressures for change, on top of day-to-day business, is an enormous challenge. A recurring mistake here is that companies often wait too long, hoping for things to improve, instead of taking early, active countermeasures.

What's missing is a clear plan, the necessary management capacity, and the courage to consistently implement necessary changes.

When External Experts Are Needed

The biggest insight many business owners are missing is the need to seek support early. The earlier external help is brought in, the better — because every day of hesitation makes the road to recovery longer and more expensive.

External experts can provide decisive help in various critical situations such as:

  • In the case of overloaded internal management capacity an external interim manager can provide the urgently needed high level of management capacity for a limited period, ensuring the speed required to implement important measures.
  • In acute phases, a time-consuming analysis is often not required; a brief assessment by an experienced leader is enough to initiate targeted corrective measures. The clear focus here is on execution.
  • External support also plays a key role in identifying and implementing quick wins. Quickly spotting and tackling “low-hanging fruit” — often achievable in the very first days of a mandate — creates fast, positive momentum that releases energy and motivation among all stakeholders.
  • External experts can likewise take charge of the practical implementation of restructuring and turnaround concepts and further develop and refine them as needed.
  • In especially challenging situations or near-insolvency conditions experienced support provides valuable guidance and assistance — both domestically and internationally.
  • Their involvement also makes sense for averting looming crises, for example when a strategic or structural company crisis is on the horizon.
  • In cases of liquidity problems they can develop short-term solutions and help secure liquidity.

Support with Operational Optimization

External experts also make important contributions in the area of operational optimization. This includes:

  • optimizing the product range,
  • developing new products,
  • reducing the cost of complaints,
  • improving quality management,
  • shortening delivery times, and
  • increasing customer satisfaction.

Strengthening the after-sales and service business, as well as measures to boost efficiency or internationalize sales, also fall within this scope.

Given external market crises and uncertain supply chains, experts can also quickly identify necessary changes in supply chain management and implement them effectively.

They also help develop and implement dynamic transformation and change concepts, driving restructuring plans and holistic change concepts forward quickly and consistently.

When it comes to intensive cost-reduction efforts, external senior executives prove valuable by providing targeted support for implementing cost-cutting measures.

Finally, experienced external support can act as a sparring partner for company leadership and take on an important role as a mediator in both internal and external conflicts.

Why the Right Advisor Is Often the Better Solution

Bringing in a qualified, experienced interim manager or restructuring advisor often pays off in difficult situations. Unlike a complete management overhaul, which costs time and requires onboarding, an external expert brings specific know-how and experience right away.

Bringing Technical Know-How

In machinery and plant engineering especially, purely commercial analysis often proves insufficient. An expert with a technical background and years of hands-on experience in this specific industry understands the complexity of products, processes, and the mindset of the people within the company.

Taking Action on Personnel Matters

They also make valuable contributions in HR matters: especially when necessary personnel measures are required, a careful approach is crucial to preserving knowledge and experience within the company.

Experienced advisors can identify talent and potential in a targeted way, increasing the likelihood of a successful turnaround through intelligent personnel management.

Focusing on Execution

While formal reports often remain incomplete and superficial, hands-on experts consistently focus on feasibility and the actual implementation of measures. They know exactly where untapped potential is hiding beneath the surface.

As outsiders, they also bring an unbiased perspective and can tackle difficult tasks free of emotional distraction or political constraints.

Accounting for Emotions and Resistance Among Employees

Another key trait of experienced experts is their understanding of the human factor. Handling fears, resistance, and company culture is crucial in any change process.

They understand the emotional strain that change can cause for employees. They know how important trust, clear communication, and appreciation are to bring people along and spark their motivation.

These skills are especially important in machinery and plant engineering, where the workforce's mindset differs noticeably from other industries.

Fast Action

Through their targeted approach, external experts can achieve fast, measurable results, quickly contain problems, and efficiently limit economic damage.

In doing so, they always take an approach that goes beyond the numbers. They consistently analyze operational red flags, draw on information sources such as production or the after-sales business, and hold targeted conversations with key people.

Strategic Planning

Experts also support companies in their strategic repositioning. They help redefine company goals and vision, develop viable strategies for the future, and identify necessary investments — for example in digitalization and artificial intelligence.

Conclusion

Standing still in a crisis is not an option. Companies that act decisively and bring in external support in time have the best chance of emerging stronger.

The right external expert, ideally with industry experience, brings not only valuable experience and an unbiased perspective, but also the speed of execution needed. They can grasp the complexity and human dimension of a crisis in machinery and plant engineering far better than a generalist.

Rather than betting on a complete overhaul, temporarily increasing management capacity through an experienced specialist can be a good way to turn things around and lead the company safely into the future.